Your Own Internet

Right now many popular internet sites like Facebook and Google are filtering the internet to fit you personally. This means they are not showing you important information you may need to know, but would not usually click on. Eric Schmidt of Google has said that "It will be very hard for people to watch or consume something that has not in some sense been tailored for them". Internet searches have to allow people to access certain information that is important to them, not just what someone wants to see. Eli Pariser talked about the "filter Bubbles" that have been created by companies and the problems they present. The internet still has to work for people, but sometimes important ideas and information has to be offered to everyone even if it does not fit their interests they have shown in the past. This sharing of important information cannot be kept from people just because they are likely to ignore it right away. In the long run people need to have access to things beyond their own interests to fully understand what is happening in the world.