Tuesday, September 27, 2011
Colleges Monitoring Social Media Is Not That Important
Many colleges are now trying to recruit and evaluate students through the use of TargetX, a company that now monitors what these students are saying on Facebook and Twitter. This monitoring system will provide the colleges with a much better view of what some students are thinking, but much of what they are thinking will not matter all that much to each college. Looking at these social media sites can help colleges recruit students who might be interested in attending their college, but you can still learn much more about what a student wants by contacting them directly. The new monitoring tools will help, but other forms of learning about students will still give a more accurate picture of who they will be in college.
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The article also stresses how communication is vital to see what can improve in a college. Not only are they going to look at a student's profile, but it is also an easy way to understand what students are looking for in college.
ReplyDeleteI agree with what you said about TargetX being another tool to evaluate students, but there are potentially better ways. I also agree that colleges will be able to see their potential students through social media, because the whole point of Facebook and Twitter is to express and show people what you are thinking and who you are.
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